Sustainability

As a business, our values are the same as those we have as people. And they’re very simple. We know that when people are happy in themselves connected with nature and immersed in the natural environment they will thrive. That's what we do.

With this in mind it is important for us to be transparent and ethical at all times and consider the environment and our impact on it and how we can protect it at all times.

We are committed to reducing our carbon footprint, acting in a sustainable way, educating our customers and encouraging the community and youth to act in a similar way.

We are long standing representatives for Surfers Against Sewage in West Cornwall and spearheaded a major beach and coastal clean movement in St Ives. We have raised thousands of pounds through various fundraising events and proud members of St Ives Plastic Free campaign.

In recent years we have implemented various efforts in an attempt to lighten our own footprint on the planet which include:

• Organic fairtrade clothing items

• Recycled paper and marketing material

• Eco-friendly cleaning products

• Donation of old wetsuits to surfing charities

• Eco-friendly and recyclable softboards

• No single use plastic

• Waste recycling scheme